OBM Brand Transformation Case: A Successful Journey from Household Cleaning to Daily Cosmetics
challenge
After years of establishing a strong position in the home cleaning products market, our client discovered a new opportunity – the cosmetics market. Observing the huge success of a particular shampoo, the client began exploring the possibility of expanding their business. This was a challenging decision, as they had never ventured into the cosmetics field before. To achieve this transformation, they turned to us – a team with extensive experience in brand building and market development.
Market entry barriers : The daily cosmetics market is highly competitive. For a new brand to stand out in a red ocean market, it needs innovative products and a strong brand strategy.
Brand positioning : Transforming a household cleaning brand into a cosmetics brand requires precise market positioning and a clear brand image to attract and meet the specific needs of consumers.
Solution
Market segmentation and demand targeting: Our brand symbiosis team works closely with our clients' product teams to conduct market research and identify target consumer groups and specific needs.
Brand Image and Product Development: Guided by market demand, we designed a completely new brand image, including the brand name, visual identity, and marketing communication strategies. Simultaneously, we defined the functionality of the products and professionally blended fragrances to ensure they are both attractive and practical.
Market Strategy and Promotion: Starting with the first shampoo, the product line was gradually expanded to include hair care products, hair oil, and curling irons to fully meet market demand. Through effective marketing and sales strategies, the company successfully entered convenience stores throughout the province, quickly gaining market share.
Results
With our professional assistance and the efforts of our client team, our client brand not only successfully transformed into the daily cosmetics market, but also quickly became a highlight in the market. Its sub-brand's shampoo became the top-selling product in the pre-order line, and its market position was solidified through the launch of subsequent products.