ODM Collaboration Case: Creating Exclusive Bath Supplies for Boutique Hotels
challenge
A boutique hotel striving for excellence wanted to enhance its brand image and enrich the guest experience by offering unique toiletries. They sought to partner with us to customize a range of toiletries based on a specific marketing appeal, aiming to create an unforgettable stay.
Appearance design and packaging mold making : The product must not only be attractive, but also reflect the hotel's high-end brand image.
Fragrance design : It is necessary to develop a unique fragrance that matches the hotel's atmosphere and enhances the overall experience for guests.
Marketing appeal and pricing strategy : attract customers' attention while ensuring the product has a competitive retail price.
Product display : The way products are displayed needs to be carefully designed to showcase them in the best way and attract customers to buy.
Solution
Teamwork: Our product and R&D teams work closely with our clients, carefully considering every step from appearance design to packaging mold making to meet their needs.
Fragrance and Product Development: Through our professional perfumery techniques, we develop unique fragrance lines and apply them to our shampoo, conditioner, and bath products to ensure they align with the hotel’s overall ambiance and marketing message.
Marketing and pricing strategies: We assist clients in developing effective marketing and pricing strategies to ensure the market appeal of their products.
Product Showcase: Provide professional advice on product display to present products in the best way and increase customers' willingness to buy.
Results
The shampoo, conditioner, and shower gel products launched through this collaboration received widespread acclaim from guests and the market. The repurchase rate after guest check-out far exceeded expectations, demonstrating the high quality and appeal of the products. Inspired by this success, we subsequently launched a room fragrance line and successfully expanded it to hotels in other countries within the same group, further increasing our brand influence.